本文會介紹 3 個讓頁面變得更加容易理解的設計原則,讓你降低跳出率、提升銷售與顧客滿意度。
本文介紹 3 個讓著陸頁面(如首頁)變得更加容易理解的 UX 設計原則。
透過應用這些原則,你的用戶可以更輕鬆地了解你的品牌價值與產品賣點。這意味著更低的跳出率、更高的銷售與更高的顧客忠誠。
在文章後半,我也會以 Hahow 的首頁 為例,探討在設計時如何實際應用這些設計原則。
1. 簡單直接,先說重點
Great article. Valuable insights on the matter of design management and very practical.
I myself tried to build design system three times in 2 different teams and the results were all a mixture of success and failure.
A design system is difficult to build and nearly impossible to maintain properly especially when you are dealing with complex customer facing products in a company with multiple stakeholders.
The amount of time and energy it take is just not worth it and it at best can be treated as a hi-fi mockup tool.
However, the process of making the design system does bring about learnings and does synthesize design ideology and logics within the team.
Maybe thinking holistically about the design, having reoccurring retrospect, documenting the proper structure and UI state are where the value truly lies in Design System.
特別想討論一下「對設計師需求愈來愈高,甚至沒有產品經理」的這個趨勢。
我前幾週也看到一篇文章在討論這個問題,好像是個印度的產品設計師。他做了一個簡單的調查,發現自己身邊的很多設計師的職責範圍也跨到產品經理的部分了。
我現在的工作模式也是沒有產品經理,設計師負責全部的東西。
我自己感覺雖然這樣需要負責的事情多了,但似乎更合理一些,因為設計師才有最大的誘因與足夠的能力去產出一個好的產品。
我想如果公司的產品本身不需要太多對於市場的理解,也沒有太多資源分配的問題的話,也許真的不用產品經理帶領產品團隊,只需要設計經理統管設計師,然後顧更多設計師、研究員去負責更細的產品Feature就好。不知道這會不會變成一個趨勢呢。
你有發現網站的Logo幾乎都在左上角嗎?
如果我告訴你,台灣訪問量前十的網站Logo *全部* 都放在左上角你是否會嚇一跳呢?
下圖是 2021年7月台灣瀏覽量排名。在這十個網站之中,Logo 無一例外地都放在左上角。
Hi there, thanks for the nice article!
However I think group has its place to stay.
It allows more intuitive control over the elements, for example, you don't have to worry about dragging an element out of the frame it belongs to. Also it is a pain in the ass when there's frames in frames in frames.
Besides, personally I think the resizing issue you mentioned is over-rated because we would have dedicated frames/variations for different width to demonstrate the behavior.
I agree that when there's extra time or the elements are going to be massively reused, making everything in frame is best practice, I do that as well. But groups are more handy in the process and not using it altogether may create more problem than it solves.